Apple has decided to delay the launch of its three new AI features in Europe, impacting consumers in all 27 European Union (EU) member countries, including France, Germany, Spain, and Italy.
While Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features will launch elsewhere this September, they will initially be available on iPhone, iPad, and Mac devices, and in American English. Apple announced on Friday that it will delay introducing its latest AI capabilities across Europe, citing regulatory compliance concerns.
The tech giant stated that European customers will not have access to these new features due to issues related to the EU’s Digital Markets Act (DMA).
This law aims to create a fairer digital economy by requiring tech companies to ensure that rival products and services can function with their devices. According to Bloomberg, Apple postponed the launch of iOS 18’s flagship AI features—Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing—in the EU this year.
Apple’s decision to postpone the rollout of its advanced AI features in Europe underscores its concerns regarding the EU’s regulatory efforts to control Big Tech.
As the landscape of digital regulations evolves, Apple’s actions highlight the balancing act between innovation and regulatory compliance in the tech industry.
